Music Distribution
on Steriods!
iMusicDistro blends “i” (individual/independent) + “Music + Distribution”.
It represents a platform built for independent African artists who are tired of being gatekept, underpaid, and unheard. The brand name suggests simplicity, accessibility, and a sense of empowerment — “your music, your path.
About | iMusicDistro
Before iMusicDistro launched, the founder kept seeing the same problem:
talented artists were recording songs in Port Harcourt, Lagos, and Accra… but had no clue how to get their music on platforms like Spotify, Apple Music, or Audiomack.
Most distribution companies were either overpriced, unresponsive, or straight-up confusing.
The founder wanted a distribution brand that speaks the language of the everyday artiste — simple, modern, transparent.
Our Role
We were to build:
— A brand identity that feels tech-forward
— A logo that communicates sound, distribution, and movement
— Colors and typography making it feel modern, trusted, and youthful
Our Process
We studied:
— The psychology of music-tech brands
— Competitors like DistroKid, TuneCore, and Amuse
— Local African music culture, lifestyle, and slang
Direction chosen: clean, rhythmic, motion-driven identity
Highlights:
— A circular, wave-inspired logo symbolizing limitless reach
— Deep electric blue paired with a warm accent color
— Typography that feels digital, young, and bold
— A brand voice that says: “We see you. Let’s launch you.”
trusted, and youthful
STRENGTH IN NUMBERS
Business impact
iMusicDistro transformed into a confident digital brand designed for African rising stars. The new identity gives artists clarity, makes the company feel global, and positions it as a distribution platform that understands culture, hustle, and ambition.
35%
Increase in trust due to the clean, digital-first brand feel.
120 %
Early signups grew in the first 3 months after branding rollout
40 %
The brand’s clarity reduced artist onboarding questions
